Growing a salon isn’t just about offering great services; it’s about attracting and keeping the right clients. Here’s how salon owners in the UK and UAE can expand their client base in 2025.
Create location‑specific pages with unique content, directions and a map. Use geo‑targeted keywords in your website copy, meta tags and blog posts to help local clients find you.
Share before‑and‑after photos, Instagram Reels and Stories, and run paid social ads targeting local audiences.
Reward clients who bring in new business with discounts, loyalty points or free add‑ons.
Offer points, tiered rewards or subscription memberships to encourage repeat visits.
Make it easy for clients to book appointments 24/7 through a mobile‑friendly booking system or Progressive Web App.
Collaborate with influencers or partner with local shops to reach new audiences.
Display testimonials and case studies on your website and social media to build credibility.
Organise seasonal events or special offers to create excitement and attract new clients.