Loyalty and referral programmes turn occasional visitors into regular clients and brand advocates. Here’s how to design programmes that work.
Reward clients for every appointment or amount spent. Clients can redeem points for discounts, free add-ons or retail products.
Create membership tiers (e.g., Silver, Gold, Platinum) that unlock better benefits as clients book more services.
Offer monthly memberships that include a set number of services at a discounted rate.
Encourage clients to share their experience by rewarding them and their friends when referrals book.
Sell gift cards and bundles (e.g., 3 blow‑dries for the price of 2) to bring in upfront revenue and attract new clients.
Use milestones, badges or levels to make the loyalty program fun and motivating.
Advertise your programmes across your website and social channels, and track usage to refine incentives.